At the beginning, they thought it was small, but then they realized it The real thing with social media is that, yes, you have to create constant content constantly. But, as well, you have to try to entertain people. If you are not entertaining, nobody's gonna watch your videos because they're gonna get bored of them. So, you have to figure it out - figure out a way to connect with people while still trying to entertain, being funny, being dramatic, being curious. Do a backflip