Replying to @_cuejo SPLIT FACE EVALUATION TIME ✨ How does @e.l.f. Cosmetics and @Morphe Cosmetics’ new quad loose powders compare? 👀 When Morphe launched theirs, a lot of beauty queens immediately pointed out how similar the concept felt to elf’s new quad powder. Both are ultimately “dupes” of @Givenchy Beauty’s loose powder but on a drugstore level, I was curious too. As a product developer, I love seeing how different brands interpret the same idea because sometimes products can look nearly identical in the package and give completely different results on the skin. So that’s what I wanted to demo here! These both also have slightly different sifters, which will impact how they come out. Stay until the end for my final thoughts! Also beauty queens, are we overdue for a massive loose powder showdown? It feels like every brand has entered the category lately, and I’m kind of tempted to put all of the newest launches head to head in one giant evaluation (with our TLL boxing ring of course 🥊) Let us know who deserves a spot in the ring! #beauytok #drugstoremakeup #makeupreview #loosepowder #thelipsticklesbians