And I'm not even being dramatic. - The algorithm needs options to learn. 3–5 creatives minimum. - No Pixel = Meta is guessing who to show your ad to. And Meta's guess is expensive. - "Shop Now" is not an offer. A reason to act NOW- that's an offer. Your ad frequency is silently killing your results. Once the same person sees your ad 3–4 times with no action? They're not buying. Refresh your creative before the algorithm exhausts your audience. Fix the foundation first. Then scale. 🚀