Ro is putting a provocative new spin on erectile dysfunction advertising with its first celebrity campaign for @ro.sparks, starring Megan Fox 👀🔥 In the new spot, Fox steps into the role of Ro Sparks, the brand’s prescription ED treatment, wearing a skintight red catsuit emblazoned with the Ro Sparks logo while delivering product information through a series of sultry double entendres that play into her sex symbol persona. Ro says its research found men are more receptive to ED marketing when a woman delivers the message, putting Fox at the centre of a conversation traditionally framed as a men’s health issue. By bringing some levity to the topic, Ro hopes to make ED feel less taboo and encourage more open conversations. The campaign is rolling out across television, streaming, social media and a Times Square takeover 📺❤️‍🔥 🎥 Ro #meganfox #rosparks #erectiledysfunction #erectiledysfunctiontreatment #influencermarketing