Africa is producing. Farmers are producing. Manufacturers are producing. Entrepreneurs are creating. But who is creating the market for all that production? Because producing 10,000 tonnes of something is not the same as having buyers for 10,000 tonnes. And that gap - between what Africa can produce and what the market is ready to buy - is a massive business opportunity. You don’t have to own the farm. You don’t have to own the factory. You can build the bridge between the producer and the buyer. Market access is a business. Connecting African producers to local, regional and international buyers is a business. And as Africa’s production capacity grows, the people who know how to find markets, build buyer networks, meet standards, structure deals and move products across borders will become incredibly valuable. That’s where I believe one of the biggest trade opportunities of our generation is hiding. #trade #export #import #market #viral