Rick says “Wubba Lubba Dub-Dub!” because, at first, it’s his goofy catchphrase — basically his version of a silly victory yell or party phrase. But in the episode “Ricksy Business” (Season 1, Episode 11), the meaning gets revealed: Birdperson explains that in his language it means: “I am in great pain. Please help me.” The joke is that Rick, who acts like he’s fearless, emotionally untouchable, and above everyone else, has been unknowingly using a phrase that reveals how much he’s actually hurting. It fits Rick’s character: he hides loneliness, depression, and trauma behind jokes, sarcasm, and arrogance. #RickAndMorty #RickSanchez #WubbaLubbaDubDub #RickQuotes #AdultSwim