The top-selling theme night through Spinzo was Grateful Dead Night, with a total of 6,844 tickets sold. Several teams collaborated to promote this event. The ticket packages, fan experience, and marketing approach provide teams with a roadmap for replicating this success. Ep. 123 of the podcast: Apple - https://podcasts.apple.com/us/podcast/sports-marketing-machine-podcast/id1682538184?i=1000717377521 Spotify - https://open.spotify.com/episode/11J00tz58VuG07ZYiePhO9?si=25799dd10f7541b7