LEGO® rejecting Star Wars?! Star Wars was initially rejected by LEGO at the time because LEGO didn't want to condone any form of violence. But thanks to Peter Eio's vision, the partnership became a reality. Learn how it all happened! Follow ➡️ @kennybelikewater for more LEGO content and entrepreneurial insights and together, let's create a way! #kennybelikewater #lightmybricks #lego #legolights #createaway #entrepreneurship #entrepreneur #starwars #fantasy #innovation