Top 50 Songs of 1999: Ja Rule “Holla Holla” Something about Ja Rule feels familiar. The animated energy and voice immediately reminds of DMX but their flows are nothing alike. The production was handled by Irv Gotti and Tai and has that new digital NY sound but Ja’s voice and style seems like it was made for this beat. Ja Rule is hype and exploding with energy! He gave us a dope and memorable chorus and 3 aggressive verses. Once you listen to the lyrics you see that Ja has skills and this is more than just a “commercial” record. This was the lead single off his Platinum-selling debut and reached No. 2 on the Rap Charts and No. 35 on the Billboard. It dropped in March but when the album dropped in June, this played all summer. #JARule #HollaHolla #IrvGotta #MurderInc #Queens