Professional personal branding is the most powerful element to your career. If I was to start building for scratch today, this is what I’d focus on: Community - (follower count has had its day) I would rethink audience as a community. How can I best connect, serve and build a community? Video - spend time getting comfortable speaking to a camera. This helps distill points, articulate thoughts and builds confidence for speaking to live audiences. Personality - don’t be afraid to show your personality, interests and values. Stand for something. Have an opinion. You will end up with a community of friends and peers who align to your values, humor, interests and skills which makes your career much more interesting and fun! Have a clear 1 year goal for my brand and what each months success looks like. Then build in the habit to get me to that outcome. Eg. Win one new client per month of £1500 retainer and my habit is to post 3 times per week positioning me as the expert plus sending 3 considered connection messages a day to people in my industry/ in my target audience’s industry. Attend a social/cultural/educational event each week - stuffy old school networking is out. I’ve made so many connections through less formal events such as book clubs, run clubs, sauna/ice socials, cool panel talks and art classes. It’s helped me connect on a personal level to likeminded people, whilst getting creative and healthy! #personalbranding #personalbrandingtips #personalbrandinglinkedin #linkedintips #personalbrand