Sophia G. Scott, Senior Editor at BizCom x @Brand J, breaks down why in-depth research & strategic SEO are key for franchising success. Check out the #FranchiseFreaks episode to learn some strategies we use to help brands connect with the right audience. Link in our bio!! #publicrelations #fyp #marketing #marketingtips #marketingtools #searchengineoptimization #franchising #franchisemarketing